We firmly believe that the "ingredients times 2 or 3" method of pricing is arbitrary and not rooted in any kind of business theory. In our experience, this method results in grossly underpricing your product. The cost of the cake lies not in the ingredients, but in the labor invested."
http://www.cakeboss.com/PricingGuideline.aspx~
A good one to share with all cake makers & decorators~
Love:
SweetyYummieCupcake
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